OUR STORY

At the helm of Lajwanti, Ana Ali, the esteemed CEO, and the guiding force behind the brand, stands as the matriarch of innovation. She collaborates closely with her daughter, Dania Syed, who, as the Creative Director, infused the brand with her unique creative brilliance upon joining us in early 2019. Together they skilfully marry time-honored wisdom with a contemporary understanding, thereby ensuring that Lajwanti remains not only aligned with the ever-evolving demands of the industry but also kindles the flame of curiosity that defines the
brand's spirit.

With its three decades of unmatched excellence, Lajwanti has played a pivotal role in shaping the codes of Pakistani fashion since its inception. The brand's journey dates back to 1995, where the industry of fashion was a mere idea, and the design force was limited to three artisans of fashion, at best. However, over the course of 30 years, Lajwanti has become a prominent name in the fashion world, gracing catwalks and venues with trunk shows as well as year-long pop-up stores across the globe. Some of these notable locations include London, the United States, Spain, Dubai, Paris, and Delhi.  

Today, Lajwanti finds itself at an exciting juncture in its journey. In a stride that defied geographical constraints, our brand has attained the esteemed recognition of an official registration within the United States of America, while maintaining its strategic foothold in the cosmopolitan hub of Dubai. This leap signifies not only our expanding global presence but also the cultivation of a nexus where creative horizons converge with boundless possibilities.

We extend a cordial invitation to you to embark on this journey with us by following our Instagram page @lajwantiofficial, where you'll stay attuned to the brands latest developments.