Lajwanti was born in 1995, but its heartbeat belongs to a different time. As Pakistan’s first bridal couture house, we weren’t just making clothes; we were preserving a language. A language of thread, torsion, real gold, and devotion. The kind of embroidery done with 26 and 28-number needles, tools now near-extinct, once held by the finest hands in the world. These weren’t garments. These were timelines. And when we realised that the craft itself was slipping away, like a dialect no longer spoken, we knew what our mission had to be: not just to revive, but to protect. So that every stitch told a story, and every story reminded the world of where we came from.
LAJWANTI’S HERITAGE
Our Very First Ensemble
Before there was a brand, there was a bride. Ana Ali, not just our founder, but the first muse. Faced with the dilemma so many brides encounter, “Where do I go for a bridal that feels like me?”, she turned inward. And backward. To a 150-year-old heirloom piece that belonged to her great-great-grandmother. Woven with real gold, silver, fine silks and metals, it was less of a dress and more of a living relic.
That one ensemble, crafted painstakingly, with wasted panels, corrected measurements, and high-stakes artistry, became the blueprint for what Lajwanti would become. Today, it sits behind glass. Not to be worn again, but to remind us of how it all started: one woman, one vision, one bridal.